I was extremely unhappy with pepsi after india lost horribly in the world cup for the "hu ha india , blue billion campaign" ;-) . But i was also very happy that their "world cup cola" ad and the new pepsi gold arent going to hold any water now for most dint care much about the world cup the moment india was out, to care about a world cup cola.
My guess was right , shops near my house started selling the drink at 4 pet bottles for INR 89 that 11% reduction in the sale price. Dint work. So pepsi decided they had to do something and came up with this ad in which four boys , get big uniforms stitched for themselves and claim "we will bring the next world cup to india" i.e. after 4 years.
I wish they had done something better. This is plain pathetic. And this proves they got no such thing as loyalty , so long they were riding on the fame of the cricketers the moment they lost it they are building kids to replace them :) to highlight perhaps that the indian cricket team needs a reorganization, some new faces. But all that said pepsi folks first of all the drink is horrible and second of all the ad is horrible too, you got to be working out a better strategy.
cheers,
--Badri--
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3 comments:
yes i am into IT these days... i am preparing for scjp.and looking for a job in mumbai too.. thats wat i am doing.
u liked the previous template.. good. but this seemed easier to manage... no customizing! sorry to have let u down! im a bit pressed for time.. so u hav to bear with this template for some more time!!
Ranjani.
http://ranjuspeaks.blogspot.com
I love the pepsi gold ad! It's fresh,very innovative and I think a pretty cool ad which would be loved by the young and old.
Maybe because I am not a cricket fan at all I like the ad. Those who are cricket fans are maybe disappointed over India's debacle at the world cup. But I think we've had enough of those silly cricketers hogging the limelight in ads. The pepsi kids rock ;)
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