Yet again a really wonderful post by Seth Godin. He never ceases to inspire me with his marketing sugesstions. In this post he talks about what marketing folk must concentrate on (wants of the customer) but what they instead spend too much time and effort satisfying (the need)
Seth's Blog: Clueless
Definitely worth reading. If you are into marketing definitely worth bookmarking.
cheers,
Badrinath.V.S :-)
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